Brand Projects

Pharmacy wholesaler and retail banner group

Guided Management in the development of a new consumer focused health and beauty pharmacy retail concept. Drawing on international trends, the new format was successful in expanding the group’s competitive retail offer and attracting new franchisees. 

Automotive parts specialist

As part of a wider strategy review and implementation program, developed a new brand strategy for this major Australian automotive retail and trade business. This subsequently shaped the development of new store formats and marketing communications and promotions programs. 

Music products Distributor

Drawing on extensive consumer research, developed a new exclusive music products brand identity for this major distributor. Effectively deployed across multiple product categories of newly engineered, quality products, the new value proposition was well received by the market. 

Beverages Brand

Established but tired beverage brand needed refreshing. Conducted domestic and international market, competitor and customer research to shape a new, more contemporary brand identity that built on the brand’s heritage and quality positioning.